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Marketing Specialist


Northwest Regional Primary Care Association is a membership association of community and migrant health centers in Alaska, Idaho, Oregon, and Washington. NWRPCA's mission is to strengthen community and migrant health centers in the Northwest by leveraging regional power and resources on their behalf. With the support of NWRPCA, our community health centers will be exemplary professional homes for their staffs and serve their communities well.

The Marketing Specialist is a key member of NWRPCA.  This staff works in conjunction with all departments to provide leadership and creative expertise for all the Association’s marketing and branding needs.
This is a full-time, exempt position.


Duties and Responsibilities:

1. Manage, coordinate and monitor overall marketing efforts involving all programs.
2. Provide leadership and advice on market forecasting, building market share, and segmenting target markets.  
3. Collect and use metrics to track and report on return on marketing investment.
4. Create or oversee the creation of marketing collateral, both print and electronic, for all campaigns as needed by programs.
5. Play a key role in helping to produce important Association documents (Including the annual NWRPCA Stakeholders’ Report) as requested.
6. Participate in the creation of the agency strategic plan and the HRSA work plan, as appropriate, to ensure alignment with the organization’s overall marketing and branding strategy.
7. With the CFO, assist in the creation of an annual marketing budget.
8. Manage and assign the work of staff doing marketing duties, volunteers, and interns.
9. Create Association Branding Guidelines and educate internal and external partners on style guide document.
10. Management, coordination, and directing staff in continual improvement of the Association web site.
11. Confer regularly with program managers to develop a full understanding of their evolving strategic program goals and objectives and to keep abreast of their short-term and long-term programming plans for the purpose of assisting them with marketing and promotion.
12. Assist staff with procedures and protocols for supporting and assisting with their own marketing needs and managing their marketing budgets and records.
13. Maintain marketing files and archives for Association and all its programs.

14. Supervise Marketing Interns as applicable.


Required Qualifications: 
1. Bachelor’s degree or certification in marketing or combined 5-7 years educational and work experience.
2. Excellent oral and written communication skills, strong editing and proofreading skills, and demonstrated ability to produce high-quality written materials for specific target audiences.
3. Mastery of MS Office and experience with Adobe Creative Suite.
4. Excellent organizational skills and the ability to manage multiple tasks while maintaining a high level of attention to detail.
5. Responsive to changing management priorities and able to adjust day-to-day work activities accordingly.
6. Ability to work independently with minimal direction.
7. Ability to work effectively as a team member.
8. Must be flexible, resourceful, self-motivated, able to carry a heavy workload and committed to social justice.
9. Demonstrated awareness of the value of diversity and a commitment to cultural competency in the workplace.

Preferred Qualifications:
1. Marketing experience in community health, policy/advocacy organizations or nonprofit associations.
2. Advanced Degree.
3. One (not necessarily all) of these special marketing skills: graphic design; social media; email marketing; Internet marketing; e-newsletters; event promotion

Physical Requirements:
1. Most time spent sitting, with up to one-third (1/3) of time walking or standing. There are no restrictions on ability to interrupt periods of sitting.
2. Manual dexterity required for typing, filing, etc.
3. Minimal lifting.  
4. Vision requirements as appropriate for working on computer and with typed and handwritten materials.
5. Ability to travel to conferences at in-state and out-of-state locations.




Compensation is DOE with a salary range of $52,500 to $61,100.

NWRPCA offers generous paid time off, and company paid dental, short-term disability, and long-term disability insurances. A flexible spending account or HSA health insurance coverage are available as well as supplemental insurance.


NWRPCA is an Equal Opportunity institution and does not discriminate against any person in employment or participation in its programs and benefits on the basis of race, color, national origin, creed, ability to speak English, disability, gender, sexual orientation, age, political affiliation or marital status.


To apply, please email resume and cover letter to

Close date is May 17, 2019

NWRPCA Internships


NWRPCA maintains an active internship program, welcoming undergraduate and graduate students (and occasionally non-students) who feel that an unpaid internship at a regional primary care association might be rewarding and provide valuable work experience. We are happy to work with your academic institution regarding credit for your work when appropriate and feasible. Please contact us at


Marketing & Communications Internship

An internship with Northwest Regional Primary Care Association (NWRPCA) is ideal for anyone interested in the community health movement as well as health equity, access, advocacy and policy particularly for medically underserved populations. Additionally, this internship is best suited for persons interested in health communications, new media, digital and development communications, and membership marketing, with the opportunity to learn website code, database management, graphic design, contemporary writing styles for different mediums, as well as interact with our various programs including workforce and community health improvement.


Interns must work a minimum of 20 hours per week with the understanding that scheduling is flexible depending on outside obligations. All internships are unpaid. Internships are open to upperclassmen, recent grads, and graduate students. Generally interns will work with the Marketing and Communications staff on market and best practices research, press monitoring, copy writing, social media, and website management tasks.


Ideally interns will apply with some working knowledge of website management systems and the Adobe and Microsoft Office suites. However, this is not required and may be learned on the job. Interns will have the opportunity to attend our conference and training events and network with seasoned health practitioners and advocates.


We welcome students seeking academic credit for internships.


There are no physical requirements for this position.


NWRPCA internships follow the below timetable:

Fall Semester internship program: September 1 – December 15 (flexible start and end dates)

Spring Semester internship program: January 15 – April 15 (flexible start and end dates)

Summer internship program: May 15 – August 15 (flexible start and end dates)


How to apply

To apply, send your resume and cover letter to Caroline Baptist at

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