Development Strategies to Build on Capital Projects, Expand Programs and Provide Care
Monday, October 10, 2016
Posted by: Rosa Mitsumasu Scotti
In the September issue of Northwest Pulse, we shared an article about the culture of development and its relation to organizational strategy in terms of raising awareness, engaging community and diversifying funds. We shared an anecdote from Community Health Care in Pierce County, WA and their intentional development strategy: inviting people to visit the health center, sharing their message with a newsletter, connecting with community members and fundraising for a capital project.
In the Northwest, many community health centers (CHCs) are having a positive impact through a range of development initiatives. For instance, the Interior Community Health Center in Fairbanks, Alaska created a fund whereby individual donations cover the nominal costs of health care for homeless patients. To qualify for the program, a patient can receive a referral from a community partner such as the Fairbanks Rescue Mission, Interior Alaska Center for Non-Violent Living, Fairbanks Youth Advocates, Fairbanks Regional Public Health Center and others.
An interesting long-term strategy is to build a trust. In Oregon, Coast Community Health has a planned-giving program that allows individuals to designate a gift to the health center as part of their state planning. This process requires more in-depth legal and financial resources but it allows for long-term financial support. At the Community Council of Idaho, volunteering is a crucial component of development. CCIdaho’s website has a volunteer page dedicated to assessing volunteers’ skills, availability and interests to match health center needs. The health center makes a strong statement of need in the community and calls to those looking to support with their time and energy.
At NWRPCA we are starting to design and implement our development strategy to expand existing programs. Our first step was to design our donation page, where we ask stakeholders to give a gift to support operations, provide stipends for medical students’ rotations, fund community health worker trainings, sustain long-distance education, and more. In addition, NWRPCA’s development goals include assisting CHCs in their development strategy, sharing success stories, and encouraging outreach and participation.
If you and your CHC team are looking to start or further your development efforts, this is the time to do so! The end of the year is a great time to connect with your community, share about your health center, and raise funds - especially with #GivingTuesday around the corner on Tuesday, November 29, 2016. Being the day after Cyber Monday, and shortly after Black Friday, #GivingTuesday promotes philanthropy and giving-for-good as an alternative to self-driven consumption.
Follow NWRPCA on social media and at www.nwrpca.org to learn more about development strategies for the upcoming #GivingTuesday campaign.
 #GIvingTuesday, The Complete Toolkit. Download and start your campaign! "You are the most important part of making this movement a reality. We have put together this toolkit to provide you with all of the resources you need to get started. Download, print, share and start planning your #GivingTuesday campaign today."
 #GivingTuesday Ideas for your organization. Check these campaign examples- it's not only about raising funds, it's about lifting your community through volunteering, helping your neighbors, organizing a food drive. There are many options, be creative.