Featured Articles: Resources and Opportunities

Outreach and Enrollment: Educational Opportunities

Wednesday, March 12, 2014   (0 Comments)
Posted by: Joy Ingram
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by Jessica Burkard, NWRPCA Outreach & Enrollment Project Manager

You asked, we listened: results from the O&E survey in December have shaped plans for outreach and enrollment opportunities for our members. NWRPCA’s goal is to meet the needs of the general membership while offering support and resources for pilot projects. This is what we have planned for you:

Webinar Series

(registration is required) All webinar info can be found here.

O&E: What All CHC Staff Should Know April 2,2014 – 12 to 1:30pm
Community health centers (CHCs) play a critical role in outreach and enrollment, a vital piece of the Affordable Care Act. Each CHC’s outreach and enrollment team helps connect consumers with health insurance coverage, but what about the rest of the CHC staff? This webinar will educate CHC staff at all levels on the key elements of outreach and enrollment. Register here.

O&E: Making the Business Case May 7, 2014 – 12 to 1:30pm
Community health centers (CHCs) received funding from HRSA to help the uninsured gain affordable health coverage through their state or the federal insurance marketplace. CHCs have invested a significant amount of time and resources for the uninsured to have access to in-person assisters to help them apply for coverage. This webinar will help educate CHCs on the business case for outreach and enrollment. Register here.

O&E: Maximizing O&E Staff & Continued Enrollment June 3, 2014 – 12 to 1:30pm
Community health centers successfully enrolled millions of individuals into coverage during the first open enrollment that will end on March 31. However, individuals can still apply for coverage during the special enrollment period and other enrollment opportunities such as Medicaid. CHCs should maximize outreach and enrollment workers to support their operations and outreach efforts in preparation for the 2014 open enrollment (November 14, 2014).

New Enrollee Education

State-specific Brochures. All of Region X’s state-specific brochures are now available online in English and Spanish. Anita Monoian, NWRPCA Board Chair & CEO of Yakima Neighborhood Health Services, commented “The brochure is meaningful for our In Person Assisters to give to clients as a reference – reinforcing the ‘real time’ coverage they have just gained, and to use as a reference to contact their health plan. More importantly for us, our staff can use the brochure as talking points to highlight the basic responsibilities for a consumer – starting with finding the right primary care provider. Our staff is always anxious to share everything – this brochure helps emphasize the important first steps.”

The brochures are all available for download on the state-specific pages of the O&E section of ‘s NWRPCA web site. The brochure has gained national interest. Many PCAs, including CHAMPS in Region VIII, will be adopting it. Complimentary copies have been distributed to CHCs in Region X. Each CHC may print additional copies at its own expense. However, NWRPCA has identified an organization that can print them foe eight cents per copy. Please contact me for more information.

NWRPCA Spring Primary Care Conference. A full day and a half (May 17-18) will be dedicated to outreach and enrollment. O&E staff and leads should attend to learn about best practices, lessons learned and looking ahead for the 2014 open enrollment. The session content, speakers and details will be posted soon on the NWRPCA site. Stay tuned!

Rural Outreach and Enrollment. Families USA and Enroll America have asked NWRPCA to develop a rural outreach and enrollment toolkit that can be shared nationally. We are looking for CHCs in rural communities that are interested in being apart of a workgroup to act as a sounding board for the development of this. Please contact me for more information on this opportunity.

National Health Center Week. (August 11-17) This is a great opportunity to plan some outreach and marketing efforts in preparation for 2014’s open enrollment. NWRPCA has reached out to NACHC to coordinate efforts around outreach for the Young Invincibles group (adults 18-34). We are interested in hearing your plans or ideas for O&E during this week.


NWRPCA welcomes and regularly publishes white papers and articles submitted by members, partners and associates with subject matter expertise. The appearance of any guest publication in our Health Center News database represents the views of the author and does not constitute endorsement by NWRPCA of the stated opinions or perspectives, nor does it suggest endorsement of the contributor's products or services.


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